This three-day program aims to equip participants to develop sustainable tourism projects. It covers: the basics of sustainable tourism and its economic opportunities; structuring a business model and business plan; and communication and pitch techniques to promote a project. This course combines theory, practical tools and exercises for a complete and operational approach, and covers the following points:
1. The basics of sustainable tourism and its economic opportunities.
2. Structuring a business model and business plan.
3. Communication and pitch techniques to promote a project.
Each day combines theory, practical tools and exercises for a complete and operational approach. Topics covered include:
– Sustainable tourism:
- Definition and current trends.
- Analysis of the tourism value chain.
- Identifying business opportunities in this sector.
– Business plan and business model:
- Definition, usefulness and target audiences.
– Facilitation techniques :
- Methods for trainers to facilitate exchanges and learning.
Module 2 – Preparing a business plan
– Business Model:
- Definition and structuring of the business model.
- Use of tools such as the Lean Canvas and Value Proposition Canvas.
– Business Plan :
- Market analysis: trends, customer segmentation, competition.
- Perform SWOT analysis.
- Definition of concept, vision and products/services.
- Sales and marketing plan.
- Financial study using an Excel model.
- Creation of an operational action plan.
– Case studies:
- Exercises to apply the concepts learned.
Module 3 – Business presentation and communication
– Presentation in the tourism sector:
- Identifying the right contacts and methods.
– Storytelling:
- Techniques for convincing and captivating the audience.
– Sales Pitch :
- Definition and importance of an effective pitch.
- Structuring and presentation format.
– Role-playing:
- Practical application of pitching and storytelling techniques.
