This training program combines theory and practice to equip participants with the skills needed to develop and manage a sustainable tourism micro-enterprise. Thanks to an interactive and immersive approach, it favors the appropriation of key tools and concepts, while encouraging exchanges and the sharing of experiences.

Topics covered include:

  • Introduction to sustainable tourism and its challenges
  • Defining a vision and objectives for a sustainable tourism business
  • Developing a sustainable tourism offer
  • Definition of sustainable tourism and its fundamental principles
  • The 3 pillars of sustainable tourism: economic, social and environmental.
    • Examples of best practice and inspiring case studies.
    • Competitive advantages and opportunities of sustainable tourism
    • Analysis of market trends and consumer expectations.
    • Interactive exercise: identifying local opportunities.
  •  Developing a sustainable tourism product/service
    • Methodology for designing an offer in line with sustainable tourism principles.
    • Case study: analysis of a successful sustainable tourism offer.
  •  Management tools and micro-business operations
  • Basics of accounting and financial management for micro-businesses
    • Fundamental accounting principles (income, expenses, cash flow).
    • Appropriate accounting tracking tools (purchase book, revenue book, journal).
  •  Quotations and invoices: mandatory information
    • Invoicing rules and management of commercial documents.
    • Practical exercise: drawing up an estimate and an invoice.
  •  Presentation of suitable management software
    • Discover digital tools for accounting and financial management.
    • Demonstration and discussion of the advantages and limitations of each tool.
  •  Calculating sales, margins and profitability
    • Calculation methods and interpretation of key indicators.
    • Practical exercise: margin calculation on a concrete case.
  •  Drawing up a simple financial forecast
    • Structuring a forecast (income, expenses, cash flow).
    • Sub-group workshop: creation of a simplified forecast.
    • Tax and social obligations for micro-businesses
  •  Identification of key stakeholders and their expectations
  • Responsible marketing and communication
    Module contents :
  • Tax and social obligations for micro-entrepreneurs
    • Tax regimes for micro-enterprises.
    • Obligations to declare and pay social security contributions.
    • Managing applicable taxes (VAT, local taxes, etc.).
  •  Identify key players and their expectations
    • Customers, suppliers, local communities, public institutions.
    • Interactive exercise: mapping stakeholders and their expectations.
  •  Managing the environmental and social impacts of operations
    • Measures to reduce the ecological footprint and maximize social benefits.
    • Case study: impact analysis of a sustainable tourism company.
  •  Responsible marketing and communications strategy
    • Principles of sustainable and authentic marketing.
    • Digital and traditional communication tools adapted to micro-businesses.
    • Practical exercise: creating a responsible communications message.
  •  Case studies of successful sustainable tourism businesses